Founded in 1998, Vegpro International Inc. has established itself as Canada’s premier fresh vegetable producer, specializing in the washing and packaging of baby lettuces and offering a broad range of vegetables. Operating across Quebec, British Columbia, and Florida, Vegpro is dedicated to leading in agricultural innovation and salad packaging, ensuring quality products year-round. With a vision to be a North American leader in providing healthy meal solutions, Vegpro’s team is committed to delivering fresh lettuce and vegetables daily to major retailers.
In the spring of 2018, Vegpro encountered a significant logistical challenge at their new packaging facility in Coldstream, BC. The main issue was shipping Less Than Truckload (LTL) pallet quantities cost-effectively to major grocery chains in Calgary, Edmonton, Saskatoon, Regina, and Winnipeg, within a tight schedule. The complexity was compounded by the need for simultaneous deliveries to these cities, three times a week.
Realizing the need for professional help, Vegpro sought a logistics partner capable of handling their specific requirements. Trappers Transport, with their expertise in transporting perishable goods, emerged as the ideal choice. Their reputation for managing time-sensitive and temperature-controlled shipments made them a standout candidate for Vegpro’s needs.
The onboarding process with Trappers Transport was comprehensive, insightful, and professional. Trappers quickly grasped Vegpro’s needs and recommended leveraging their temperature-controlled terminals in Alberta, Saskatchewan, and Manitoba. This strategy established an expedited service model, ensuring timely delivery of LTL pallets across four provinces, synchronized to arrive simultaneously, three times a week.
Today, Vegpro’s products, thanks to their strategic location in Western Canada, boast the longest shelf life in the market compared to the majority originating from California’s salad belt. The strong partnership continues to thrive, enhancing customer satisfaction, streamlining Vegpro’s internal processes, and enabling effective market penetration in Western Canada, all while maintaining competitive pricing and reducing transit times.
Benefit | Outcome | Quantify Outcome |
---|---|---|
Streamlined Logistics Process | Enhanced efficiency in LTL transportation | Reduced transit times to under 48 hours, minimized delays in delivery |
Temperature-Controlled Transport | Safe transport of perishable goods | Maintained freshness and quality of vegetables, extended shelf life |
Synchronized Delivery Schedules | Coordinated deliveries across multiple locations | Simultaneous deliveries to major cities, three times a week |
Strategic Location Utilization | Optimal use of Vegpro’s Western Canada location | Longest shelf life in the market for baby leaf lettuces and spinach compared to competitors |
Market Penetration Support | Effective distribution to major retailers | Access to major Canadian grocery retailers including IGA, Costco, Walmart, Sobey Loblaws, and others |
Customized Logistics Solutions | Tailored service model for Vegpro’s specific needs | Consistent and reliable supply chain, efficient handling of LTL pallet quantities |
Operational Streamlining | Improved internal logistics processes | Streamlined administrative processes for Vegpro’s customer service team |
Competitive Pricing Maintenance | Cost-effective logistics solutions | Maintained competitive pricing while ensuring expedited delivery |
Supply Chain Reliability | Consistent delivery and supply chain management | Enhanced customer satisfaction due to reliable product availability |
Sales Team Empowerment | Enabled effective market penetration | Empowered sales team to establish strong relationships with major retailers in Western Canada |
Operational Efficiency | Improved logistics and transportation efficiency | Enhanced market presence, customer satisfaction, and operational control |